The facing S shapes and negative space form swans, which are a feminine symbol. The swans bodies are also feathers, which ties in the feather based design of the jewelry.
Sielo Sky Logo
font Echelon :)
The figure above the letter "O" was intentionally there to symbolize a hair accessory.
I chose a vaguely avian form for the graphic to hint at rather than explicitly show the source of the jewelry.
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